Posted on: May 23rd, 2012 | 0 Comments
With a little over two months to go till the official opening ceremony, it’s clear that the London 2012 Olympic Games present a huge opportunity for businesses of all shapes and sizes in the capital. In order to take advantage of this opportunity, you don’t need a multi-million pound marketing budget; you just need to market yourself effectively. Here we present five ways to tap into the massive influx of people and interest in London this summer.
T-shirts and novelty products – Though you cannot of course use Games-related trademarks or do anything to imply association with the games, with a little creativity and imagination you should be able to come up with something that taps into the spirit of the ‘summer of 2012’ (which incidentally is an acceptable marketing phrase according to the official organisers). Specially printed T-shirts and novelty products can be great promotional tools for your business, or even an additional revenue stream.
To find out what is and isn’t allowed when promoting your business during the Games, take a look at http://www.london2012.com/mm/Document/Publications/General/01/25/29/25/guidelines-for-business-use_Neutral.pdf
Leaflets and flyers – To attract the attention of the tens of thousands of additional people milling about in London, you need to let them know exactly what you have to offer. A colourful, eye-catching leaflet or flyer is a great way of doing this, and of providing details such as up to date price information.
Get your message out on the move – If you’ve got a fleet of vehicles, here at the London Printing Company we can help you spread your message far and wide. We can produce speciality car and van vinyl graphics to grab the attention of commuters and passersby. If needs be we can even design the graphics for you.
Draw attention to your premises with a banner – Banners are a great way of shouting out to would-be customers, and with hundreds of London businesses clamouring to be heard during the Games, it pays to make yourself heard.
Revamp your brochure/ menu/ catalogue – It’s not just the words in your promotional material that speak for you. A well-designed and printed brochure can speak volumes about your business, so it’s worth investing in professional digital printing prior to the Olympics.
Posted on: April 17th, 2012 | 0 Comments
What is bleed? Bleed is an extension of all the elements that touch the edge of the design past the edges of the document. Basically if you have a picture that goes right up to the edge of your document or a background colour, it must extend at least 3mm beyond where the document is to be cut.
Why do I need it?
Bleed is key in making sure that your carefully crafted artwork once printed looks as it did on the screen after all your hours of hard work! Without bleed you may be left with a white border around your document, which would be disappointing to say the least.
How does it work?
Bleed gives the printing process a margin for error throughout the different steps towards your final glorious creation. There are several variables that can affect print layout such as paper quality, paper shrinkage and print alignment. All of these things can change the final print position by millimetres, that, without bleed, create a poor print with messy or white borders.
Once printed, bleed also allows for a margin of error within the trimming process, meaning the guillotine machine or finishing maestro does not need an unobtainable 100% cutting accuracy when trimming the items down. Although we do try our best!
How do they know where to cut?
Which is where "Crop marks" come in, showing how and where your magnificent creation needs to be cut into it's perfect final version.
The moral of the story.
Add bleed and crop marks to your artwork files! Otherwise they are not "print ready" and risk not looking their best. We can easily add bleed and crop for you, just supply us your original artwork (Not in a PDf) and relax! We will always advise before putting your literature to print, and send you over a proof to make sure you are perfectly happy with your artwork, so rest assured we have your best interests at heart.
Posted on: March 23rd, 2012 | 0 Comments